CCEDC Unveils New Destination Brand and Logo: “Discover Clarion County” Your Trailhead to Happiness
Clarion, PA – July 22, 2024 – The Clarion County Economic Development Corporation (CCEDC) is thrilled to announce the launch of Clarion County’s new tourism strategy and brand “Discover Clarion County,” with the inspiring slogan, “Your trailhead to happiness.” This rebranding effort is part of a comprehensive initiative to promote the county’s unique offerings and position it as a premier destination for outdoor enthusiasts, families, and getaway seekers.
To mark this significant milestone, we are proud to introduce a promotional video that highlights the breathtaking beauty, rich history, and vibrant culture of Clarion County. The video showcases the county’s picturesque landscapes, charming small towns, and diverse recreational activities, inviting visitors to embark on a journey of discovery and happiness.
A Fresh New Identity for Clarion County
Clarion County is a place filled with hidden gems. Whether it is a meandering trail through the wild, or exploring a quaint shop downtown, we invite all to visit Clarion County and make a new discovery. With our beautiful landscapes and scenic rivers, Clarion County also offers visitors the opportunity to discover solitude and serenity within themselves. Many visitors retreat to Clarion County to find a connection and slow down. Our ancient trees and rolling hills evoke a sense of wonder, which help to bring life’s priorities into focus.
The new logo features a playful script that illustrates Clarion County’s friendly, small-town nature. A traveler can sometimes be seen traversing across the script, symbolizing a free spirit of exploration and adventure. The logo’s vibrant colors represent an autumn forest scene, with falling leaves beginning to cover the forest floor. The tagline, “Your trailhead to happiness,” encapsulates the essence of what Clarion County offers to both residents and visitors: a starting point for memorable experiences and joyful moments.
Watch the Promotional Video
We invite everyone to watch the newly released promotional video, available on the Clarion County Tourism Bureau’s website, www.discoverclarioncounty.com, and social media channels. The video is a narrated invitation intended for those wishing to take the first step of a new journey. Its sights and sounds provide a glimpse into the county’s scenic trails, waterways, cultural festivals, and welcoming communities. The sounds of gentle waters, crackling fires, bicycle bells, and wildlife are an expression of Clarion County’s peaceful characteristics.
The final phase of Clarion County’s new tourism initiatives will be the launch of its official website, which is scheduled for August 2024.
Quotes from notable figures
“We will highlight eateries and recreation like here, and all of our wonderful historic sites, parks and trails” commented Governor Shapiro during his visit to Clarion County earlier in May, as part of his new state tourism campaign. Shapiro added “hidden jewels are unearthed by working with local tourism promotion agencies. We need to find out what they see as the big drivers of tourism in their communities and then bring more resources to bear and support it.” He added, “people who visit Pittsburgh need to know that in an hour they can drive here to this beautiful rural community and tack that onto their trip.” Our new tourism brand, ‘Discover Clarion County,’ highlights newfound opportunities and experiences that are in everyone’s backyard,” said Jarred Heuer, Executive Director of the CCEDC. “The natural beauty of our region can rival areas far better known to the general public, so it is our aim to create opportunities for new visitors to travel here and enjoy a new discovery that is not so far away.” “We are thrilled about the completion of our tourism strategy and brand, marking a significant milestone in our journey to establish Clarion County as a prime destination for families and outdoor enthusiasts,” said Hind Karns, Tourism Director at CCEDC. “Developing an authentic brand for a whole county is no small feat, but with collective effort, we have successfully crafted a narrative that showcases Clarion County’s abundant outdoor and recreational assets, along with its hidden gems. This achievement is a testament to the dedication and input of our vibrant local community, whose engagement has been instrumental in shaping a brand that authentically represents our unique identity.” About Clarion County Clarion County is in the heart of Western Pennsylvania and is renowned for its stunning natural landscapes, including the Clarion River, Cook Forest State Park, and numerous hiking and biking trails. The county offers a rich tapestry of history, culture, and outdoor recreation, making it an ideal destination for travelers seeking adventure and relaxation.
For more information about the new brand, upcoming events, and travel resources, please visit our website at www.DiscoverClarionCounty.com and follow us on social media @DiscoverClarionCounty.